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Thriving by Focusing on Service, Not Income

MONEY: No matter what you do for a living, you may do better if you pay less attention to making money than to delivering value. We see the proof of this in --

  • The car dealer who wins repeat business by showing an interest in a car's performance after the sale. 
  • The grocery clerk who survives a downsizing because he smiles at people, seeks out extra tasks.
  • The programmer who advances in her career because she nails user requirements before coding.

A good example of the "thrive by serving" principle is Christine Khemis, recently named the number one long-term care insurance agent in Washington State. Many people in marketing seem to think the way to sell more is to sell harder. Not Khemis. She long ago concluded that people realize they need long-term care insurance once they start planning for their future care. But, "Good planning is preceded by good education," says Khemis, so she concentrates on education.

For example, she -- 

  • Teaches continguing education courses on the subject.
  • Educates business owners and managers on their own planning and on how to pass that LTC knowledge on to their employees.
  • Gives informative presentations to gatherings at banks, law firms, CPA firms, hospitals, health fairs, and other venues.

For more on the secret of her success, see an article about her in the Personal PR Forum: http://pprforum.ning.com. The site also features other outstanding performers and their winning practices, and offers free and low-cost PR tools and resources.

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Comment by C.Most on July 19, 2012 at 12:07am

The Social Business Model . . .an idea whose time has come. But Great Customer Service pays dividends in other ways too. Of course repeat biz is the ultimate reward but on a human level, it just makes life a little nicer. Remember it starts with a smile . . .an that's FREE!

Comment by Dick Samson on July 18, 2012 at 5:37pm

Amen!

I'll bet you're a great practitioner of it too, C.Most.

Comment by C.Most on July 17, 2012 at 5:11am

Thumbs up, this is the key to long term success for any business . . .

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