A good example of the "thrive by serving" principle is Christine Khemis, recently named the number one long-term care insurance agent in Washington State. Many people in marketing seem to think the way to sell more is to sell harder. Not Khemis. She long ago concluded that people realize they need long-term care insurance once they start planning for their future care. But, "Good planning is preceded by good education," says Khemis, so she concentrates on education.
For example, she --
For more on the secret of her success, see an article about her in the Personal PR Forum: http://pprforum.ning.com. The site also features other outstanding performers and their winning practices, and offers free and low-cost PR tools and resources.