Wealth Without Waste Through "Natural Capitalism" -- The New Way to Make Money

Making money need no longer conflict with environmental and social good. That's the philosophy of "Natural Capitalism: Creating the Next Industrial Revolution," co-authored by L. Hunter Lovins, with Amory Lovins and Paul Hawken. Lovins and her colleagues present principles of practical economics that could carry us from our polluting past into a green future. Lovins is the founder of Natural Capitalism, Inc. and Natural Capitalism Solutions. She co-founded the Rocky Mountain Institute. Video from

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